How to use Pinterest for your creative business

Pinterest can be a great traffic driver to your online shop/website. We worked really hard on our Pinterest for our own creative business and we now find it a good additional way of driving traffic to our creative business website. Here are our top tips for making the most of Pinterest for your creative business.

  • Have a business Pinterest account with your business name (ideally the same handle as Instagram and Facebook) so it’s super easy for your followers to find you and follow you.
  • Include a bio which tells people what your business offers (and includes key words) and fill in the website field.
  • Remember Pinterest is a search engine!
  • Think of your Pinterest as a magazine where your followers can see your products sitting in amongst other things they’re interested in.
  • You could have a board (or a few boards if you have different product categories) of your own products. We normally name these with our business name but include the key words for our products e.g. ABC Company Fused Glass Suncatchers.
  • You could have a board of your blog posts (Pinterest is great for blog posts) – if you’ve got your own website with a blog option – blog content can be a good traffic driver. We normally name these with our business name but include the key words for our blog themes e.g. ABC Company Fused Glass DIY Tutorial Blog Posts.
  • Then, create some boards with other themes or interests that your target/ideal customers might be interested in, where you can pin your relevant product and blog pins but also pin other people’s content. e.g. if you sell children’s wear – you might also have a children’s party ideas board, a children’s diy crafts board, a parenting tips board, a children’s recipe board, a self-care for parents board etc. If you sell modern cushions and lampshades for homes, you might include interior design boards (maybe themed to the vibe of your products e.g. Scandinavian interior design inspiration, Boho interior design inspiration, Coastal interior design inspiration), along with a styling your home tips board and a home decoration tips board. Think about your customers – what other interests and hobbies do they have?
  • Name your other boards sensibly with key words that people will be searching for e.g. Children’s DIY Crafts, Handmade Children’s Clothes or Self-Care and Mindfulness rather than random titles that people won’t be searching for!
  • Include key words in your pin and board titles and descriptions – think about the words people will be using when searching for a blog post or product. You can also change the board cover on the edit board option.
  • When pinning other people’s content, always click the pin and check the link works and make sure the content is strong and relevant.
  • If you have boards which aren’t relevant to your business, lock these so it hides them from your business account.
  • Move your boards so your best content are your top boards. If your boards are seasonal – move them around so the top boards are always relevant.
  • Find relevant group boards to pin your content. To search for groups from your desktop, go to the search icon – type in what kind of group board topic you’d like to find – drop down the right-hand arrow to boards, then look for the boards with a circle icon separated up with different images – this tells you there are multiple contributors. Click the group board and it will tell you in the board description if they are taking new contributors and how to apply if they do. If you are solely a UK business, you may want to include UK in your search. Take a note of the rules of the board if you do join as lots of boards don’t allow product pins.
  • We have group product boards on our @shopsmallloveindie Pinterest account which are available to join for our Silver Members to pin their products.
  • Try to pin regularly and consistently at a level to suit you and your time available.
  • Pinterest really like long vertical images especially when you’re posting on group boards (some groups only allow vertical images). You can create these for your blog posts etc in photo editing software – we use images 1000 x 1500 when we pin our blog posts. Think about your branding when creating these images so it looks familiar and use snappy, concise text to tell people what the blog post is about e.g. How to use Pinterest for your creative business! You can create multiple images for the same blog post/content to keep things looking fresh on Pinterest.
  • Lots of scheduling apps allow you to post your Instagram posts to Pinterest. We have a dedicated Instagram post board on Pinterest and we use Later to schedule our social posts so any posts that go to Instagram, also schedule to post to our Instagram post board on Pinterest. We just amend the image size using the Later editing software to make it Pinterest compatible if the image works this way.
  • Once you’re all set up, tell your social media followers that you’re on Pinterest (and how to find you) and tell them all the amazing content and categories they can find on your account!