Instagram marketing images for posting to your grid and Stories

Important Information about promoting the market – please read this page carefully.

Please download and save the images below to post on your Instagram grid and Stories on the dates below with the wording and hashtags for your captions. Please keep them on your grid until the market has closed.

It is an essential part of being a stallholder that everyone posts the three branded images on their grid. This ensures the market is easily recognisable and that it is being well promoted for the benefit of all stallholders. The images can be removed from your grid as soon as the market is finished if desired.

If you are posting a multi-image post – please ensure the branded image is the first picture of the post.

Feel free to post anything else to promote the market and tag us in @shopsmallloveindie, including sneak peeks. You might want to add a countdown timer in Stories for the market.

We also kindly ask that you promote the market in Stories over the market weekend and tag in @shopsmallloveindie – feel free to share any of the promotional images that we post.

During the live market, it would be amazing if you have time to share a few other stallholders taking part in the market in your Stories to help each other as a community.

Please don’t reveal your market exclusive code on social media as we are using the offer codes to help drive traffic to the market website for the benefit of all stallholders. Tell your followers to visit the market to get your exclusive offer!

How are the online markets promoted for all stallholders?

Our aim is to drive all traffic to the market website so that market visitors can view the stallholders involved and obtain the exclusive offer codes. From the market website, visitors can then easily visit stallholders’ online shops to purchase.

On our Instagram/Facebook market promotional images, we include an image from each stallholder in a collage/video over the course of the market. We don’t tag stallholders in our promotional images as our aim is to drive all traffic to the market website for the benefit of all stallholders. Market visitors can view each stallholders’ Instagram accounts through the market.

Shop Small Love Indie heavily promotes the market on their social media channels. 

Shop Small Love Indie also undertakes paid advertising on social media and external event websites.

Each stallholder involved in the market also agrees to post three market branded Instagram posts to help promote the market to their followers.

Event listing on our Facebook Page

We have added the market as an event listing on our Facebook page – if you could click this link and click ‘going’ and share the event with your followers, we would really appreciate it to help boost exposure for the market:

If you’d like some tips on getting the most out of an online market, click here to read our blog post.

Instagram images, text and hashtags

Please set a reminder for these posting dates!

Right click the image and choose save as to save to a desktop or tap the image and save if using a smartphone or tablet.

Image for posting 12.9.22
Image for posting 23.9.22 10am (or soon after this time)
Image for posting 24.9.22 AM

Want to add a product photo to image posts 2 and 3?

If you are confident using photo editing software and would like to add a product image to marketing posts two and three, which are posted during the live market, please save the relevant post below for each day and then drag and drop your product image onto the teal or mustard square. We ask that you only use these images if you are adding a photo.

Online market
Image for posting 23.9.22 10am (or soon after this time)
Online market
Image for posting 24.9.22 AM

Please use the text & hashtags below for your captions – you can add to this text if you wish:

Caption & Hashtags for Image 1: Exciting news! We’re taking part in the @shopsmallloveindie ‘Sale, Seconds & Samples’ online market on 23rd – 24th September at There will be a gorgeous range of products and lots of special offers from an amazing collection of small, independent businesses!

#shopsmallloveindie⁠ #shopsmall #shopsmallbiz #shopsmallandhappy #shopindependent #supportsmallbusiness #supportthemakers #indiemaker ⁠ #makersofig #indiemakers #shopsmalllove #onlinemarket #creativesoninstagram #independentbusiness #creativesmallbusiness #makersgonnamake #maker #smallbusinessowner #smallbiz #supportsmallbusinesses #virtualmarket #buyunique #smallbusinesslove #supportindependents #makercommunity #communityovercompetition #supportsmall #shopsmallmovement #campaignshopsmall #craftmarket

Caption & Hashtags for Image 2: The ‘Sale, Seconds & Samples’ @shopsmallloveindie online market is open! Visit the website to view the whole market with fantastic products and discounts or savings from every stallholder!

Every product featured in the market is designed or created by the stallholders so it’s a great chance to support independent, small businesses based in the UK!

#shopsmallloveindie #shopsmall #craftmarket #supportsmallbusiness #supportthemakers #designedbyme #shopsmalllove #virtualmarket #shoplocal #onlineshopping #shoponline #loveindependent #indiemaker #supportthemakers #buyunique #shopindependentuk #giftsuk #giftsforfriends #shopsmalluk #birthdaygifts #shoplocalonline #giftsforalloccasions #shopbritish #ourcreativeisle #shopindie #creativesmallbusiness #artisanmarket #supportlocalbusiness #supportsmall #shophappy

Caption & Hashtags for Image 3: The ‘Sale, Seconds & Samples’ @shopsmallloveindie online market closes tonight (Saturday) at 10pm! Don’t miss out! Visit the website to view the whole market with gorgeous products and discounts or savings from every stallholder from every stallholder!

Browse for gifts, homeware, art, food, drink, clothing, accessories, jewellery, children’s, handmade, wellbeing and beauty products whilst supporting small, indie, UK businesses!

#shopsmallloveindie #shopsmall #shopsmallbiz #shopsmallandhappy #shopindependent #supportsmallbusiness #supportthemakers #onlinemarket #makersmovement #onlineshopping #shoponline #loveindependent #giftideasuk #smallbusinesssaturday #smallbizsatuk #smallbusinesssupporter #shopindieuk #createmakeshare #giftsforfriend #shopsmalluk #birthdaygift #giftideas #shopbritish #ourcreativeisle #campaignshopsmall #supportlocal #shoplocaluk #supportindependents #supportsmallbusinesses #shopsmallmovement

You can also use these images, text and hashtags to promote the market across your other social media channels.

Any other promotion, shares or comments of our social media posts would be greatly appreciated. Our social media links are below so you can give us a follow and easily re-share our posts if you’d like to.

If you want extra exposure on social media

For post 1: after you have posted to your grid, if you also share to Stories and manually tag us @shopsmallloveindie, we will reshare in our Stories to show our followers who is taking part in the market.

During the market for posts 2 and 3:

If you are using the photo version for these posts, share these to Stories and manually tag us @shopsmallloveindie for a reshare (we offer one reshare per stallholder per market day).

If you’re using the standard non-photo post images, share an individual market product photo and manually tag us @shopsmallloveindie in your Stories for a reshare (we offer one reshare per stallholder per market day).

We don’t reshare the non-photo versions of posts 2 and 3 marketing images during the market as we want our Stories to be full of your market products!

Unfortunately, we can’t reshare videos or reels.

How to share an Instagram post image to Stories (your post or someone else’s) and add a link to the market

1. Share a post to Stories (yours or someone else’s) by going to the post, clicking the arrow underneath the post and choose ‘add post to your story’.

2. If you want to tag an account to be notified that you’ve shared the post, click the smiley face icon at the top and then click @mention. Start to type the user account and choose the correct account.

3. To add a link, click the smiley face icon at the top.

4. Scroll down and choose the blue LINK option.

5. Copy and paste the website URL you want to share to (link needs the https or http part). Market URL link is or you could use the market category page URL you’re in!

6. Click Done.

7. Choose ‘Your story’ at the bottom to share.