Stallholder Application FAQs

How do the online markets work?

Stallholders submit their stall information including up to 6 product photos.

Each online market is live on our website for the specific market dates. There is a main ‘Shop the Market’ page, with a list of product categories available. Visitors click the categories they would like to view and are taken to that category page to view the stallholder profiles with their product galleries.

Your stallholder profile including your business name, description, links and exclusive market offer code along with up to 6 product images will be shown on the category page you have chosen. When visitors click any of your six images, they are directed straight to your online shop to purchase. All sales are made in your online shop.

What is the criteria for applying for the markets?

As a general overview, you need to be over 18 with an Instagram account and an online shop for your small business (this can be through a third-party platform such as Etsy etc).

You also need to be the creator or designer of your products – we are not limiting the market to handmade items but you need to have been involved in the creation or design of your products.

Your product photography needs to be high quality with clear images.

How much are the markets?

The cost of each market is £15.

How are the online markets promoted?

Our aim is to drive all traffic to the market website so that market visitors can view the stallholders involved and obtain the exclusive offer codes. From the market website, visitors can then easily visit stallholders’ online shops to purchase.

Shop Small Love Indie heavily promotes the market on their social media channels. 

Shop Small Love Indie also undertakes paid advertising on social media and external event websites.

Each stallholder involved in the market also agrees to post three market branded Instagram posts to help promote the market to their followers. Images, text and hashtags are provided for each post. Stallholders don’t reveal market exclusive codes on social media which helps to drive traffic to the market for the benefit of all stallholders.

How do I apply for the markets?

The Shop Small Love Indie markets will be curated as we are looking to create a high-quality market, celebrating the best of British creatives.

Please fill in the application form below. You only need to submit one application. If you are successful, you will be sent an email to confirm this.

We will then check availability and invite you to a specific market event by invoicing you. Stalls are secured upon payment of invoice.

There may not be availability for everyone who is successful to be able to take part in the next market but we will be in touch with future dates as soon as we can. We kindly ask that you wait to be contacted about future markets.

Please keep an eye on inboxes and check spam folders for emails about future market dates!

Do I have to pay to apply for the markets?

No. Applying is free.

After receiving an invitation to attend a specific market event, you only pay for the events that you want to take part in.

When do I pay for the markets?

If your application is successful, you will receive an invoice to attend a specific market event. If you want to take part, you simply pay the invoice provided to secure your place.

Do my products need to be handmade?

No. You are not limited to selling handmade products but you must be involved in the creation or design of your products.

For example, a product may be a bag, where the actual bag itself has not been made by the stallholder, but the design added to it, was created by the stallholder.

How many products or services can I promote?

Up to 6 products or services can be promoted per market.

What is the Market exclusive offer or discount code?

It could be a discount code e.g. for 10% off.


It could be a offer code e.g. for free shipping, a free gift or any other offer of your choice.

Can I be a stallholder if I am a service-based independent business?

Yes. Stalls are available for independent, small businesses that offer a service.

Such services may include: photography, website design, weddings, spas, hotels & accommodation, workshops, holistic practitioners/therapists, online courses, subscriptions, kits, retreats, experiences, digital products, small business services etc.

How do I submit my products and business details for market event?

After you have paid for your online stall, you will have receive an email confirmation. Full submission instructions are emailed closer to the event.

Stallholders upload their images and complete their business details and website / Instagram links in our dedicated stallholder submission area. The stallholder submission area opens 11 days before a market event and closes 8 days before the event start date.

The Instagram post images for promoting the event will be emailed to stallholders.

How much work is involved for stallholders when the market is live?

As you will have submitted your products and information prior to the market, all stallholders will need to do is promote the market on social media and answer any customer questions.