Apply to be a Stallholder or Member

Are you a small, creative, British, independent business?

Do you want to develop your business and increase your online exposure whilst being part of a thriving indie community (all from the comfort of your sofa – PJs optional!)?

Do you create or design your products or services with love and care?

If so, Shop Small Love Indie online markets are the perfect solution.

The Shop Small Love Indie curated markets are hosted on our website, with an exciting range of categories, showcasing and celebrating the best of British creatives.

Benefits of becoming a Shop Small Love Indie Stallholder:

With up to 160 Stallholders involved, along with collaborative promotion, lots of new audiences will view your products.

Market visitors are directed to your online shop to buy products, which gives visitors the chance to browse your whole shop. We take no commission on the sales you make!

A stress-free market experience as your submissions are completed well in advance of the market going live. We create Instagram post images for quick and easy promotion.

No more frantic postings when markets go live or the unpredictable exposure of markets hosted solely on social media.

No early starts, long days, lugging stock and all the other hard work of an in-person market. Exposure of your products to a worldwide audience, not just limited to the attendees of an in-person market.

Key Information:

As a general overview, you need to be over 18 with an Instagram account and an online shop for your small business (this can be through a third-party platform such as Etsy etc).

You also need to be the creator or designer of your products – we are not limiting the market to handmade items but you need to have been involved in the creation or design of your products.

Your product photography needs to be high quality with clear images.

The cost of each market is £15.

We ask each Stallholder to create an exclusive discount or offer code for each market, which cannot be found on your Instagram.

We ask each Stallholder to share 3 provided market branded images on Instagram on set dates to your grid and Stories and post to Stories whilst the market is live and tag @shopsmallloveindie.  

Shop Small Love Indie heavily promotes the market on their social media channels and also undertakes paid advertising on social media and external event websites.

Our online markets are for you if:

You want to take part in large market (with up to 160 stallholders) where the market is website based. Your online stall on the website will contain your business details, exclusive offer code, online shop/Instagram links and up to 6 product images with direct links to your online shop.

You are happy to post 3 market branded images on your grid to help promote the market for the benefit of all stallholders.

Our online markets are not for you if:

You want to take part in an Instagram based market with individual/tagged Instagram promotion.

You are not happy to post the 3 market branded images on your grid.


Approved Stallholders are able to apply for our Membership, which gives entry into our Directory (click button below for details).

“I am totally thrilled. All of the external traffic to my Etsy store yesterday, in particular, was from the Market. I have gained over 50 new IG followers and my Etsy Ker-ching sounded many times! Thank you so much for curating such a great Market. The mutual sharing that was happening and fellow maker support was fab too. I have a busy week ahead. I am looking forward to doing it all again next month.”

Emporium of Illumination

“INCREDIBLE! That pretty much sums up our experience from start to finish…Easy to upload all information and easy payment too….the Market was a resounding success for us with a 100+ new followers on Instagram and our Etsy Visits were up by 412% compared to the same weekend last year….Sales wise we were up by 1550% on last year. No bragging here, just ABSOLUTELY  CHUFFED TO BEANS! The Market was SUCH an awesome tool for us to use as a diddy Indie business we reached so many new customers.”

Leather Notions

“I’m so pleased with my first Shop Small Love Indie market experience! I didn’t know what to expect really, but it’s brought in plenty of orders to keep me busy for a while as well as lots of new likes and engagement with customers and other makers alike. It was really easy and quick to set up my stall on the website, plenty of guidance available about how to approach it all too.”

Judith Brown Jewellery

“I’ve had a great couple of days taking part in the market. Order notifications were pinging away on my phone – it was like Christmas again only it was February! A very professional and well curated online market that I’m looking forward to taking part in again.”

Washed & Found

“Many thanks for the brilliant market last weekend!  I had so many orders it took me a day and half to package them!  Fantastic!”

Otter & Moose

“I posted 24 boxes on Monday which is a record!! Thanks for setting this up. It’s a real boost in difficult times.”

Sally Kent Glass

“I participated in the Shop Small Love Indie online market on the 20th/22nd Nov. I have gained so many new followers from this as well as a lot of sales and new customers. The host was great at communicating how the market works as well as answering any questions and I thought the whole event was very well organised. I think the market is so reasonably priced for how successful it has been and I would definitely  recommend other small businesses to sign up.”

 White Blossom Jewellery

“It was such a busy weekend for me at the Shopsmallloveindie Market. I was discovered by lots of new customers and have many new followers which is lovely! Other stallholders shared posts and pics and made it a great online community to be a part of. Being kind of new to online markets, there was also lots of help and advice from the organisers with this big learning curve we’ve all been on lately, which was great! Thank you!”


Still have questions about applying or how the markets work?


Please fill in the application form below to apply to be a Stallholder and subscribe to the potential Stallholders’ list.

If your application is successful, you will be sent an email to confirm this and you will receive invites and news about upcoming markets. Unfortunately, due to the volume of applications, we’re unable to respond to unsuccessful applications.

**Please look out for the Confirm Subscription email as you will need to confirm you wish to subscribe to complete your application. Our emails may land in your spam folder (or promotions folder if you have Gmail)**

Please only apply once

(If you are already an approved Stallholder and would like to book future dates – please email)

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