Are you a small, creative, British, independent business?

Do you want to develop your business and increase your online exposure whilst being part of a thriving indie community (all from the comfort of your sofa – PJs optional!)?

Do you create or design your products or services with love and care?

If so, Shop Small Love Indie online markets are the perfect solution.

The Shop Small Love Indie curated markets are hosted on our website, with an exciting range of categories, showcasing and celebrating the best of British creatives.

Benefits of becoming a Shop Small Love Indie stallholder:

A fresh and exciting market each time with exclusive offers and discounts.

With often 150+ stallholders involved, along with collaborative promotion, lots of new audiences will view your products. Our most recent markets have had over 17,000 views at each event!

We create Instagram post images for quick and easy promotion.

Market visitors are directed to your online shop to buy products, which gives visitors the chance to browse your whole shop. We take no commission on the sales you make!

A stress-free market experience as your submissions are completed well in advance of the market going live.

No more frantic postings when markets go live or the unpredictable exposure of markets hosted solely on social media.

No early starts, long days, lugging stock and all the other hard work of an in-person market.

Exposure of your products to a worldwide audience, not just limited to the attendees of an in-person market.

Membership: Approved stallholders are able to apply for our Membership, which gives entry into our Directory. For full details, click here.

To keep the markets engaging and exciting, we are asking stallholders to:

Create an exclusive discount or offer code for each market, which cannot be found on your Instagram.

You may wish to offer an exclusive market product but this is optional.

Share 3 provided images on Instagram on set dates to your grid and Stories.

Post to Stories whilst the market is live and tag @shopsmallloveindie.  

We will also be promoting the market on other social media platforms so our posts can easily be reshared by stallholders. If we can all work together to reshare posts on other platforms and increase exposure, our reach can be magnified to the benefit of all stallholders. 


“I am totally thrilled. All of the external traffic to my Etsy store yesterday, in particular, was from the Market. I have gained over 50 new IG followers and my Etsy Ker-ching sounded many times! Thank you so much for curating such a great Market. The mutual sharing that was happening and fellow maker support was fab too. I have a busy week ahead. I am looking forward to doing it all again next month.” Emporium of Illumination

“INCREDIBLE! That pretty much sums up our experience from start to finish…Easy to upload all information and easy payment too….the Market was a resounding success for us with a 100+ new followers on Instagram and our Etsy Visits were up by 412% compared to the same weekend last year….Sales wise we were up by 1550% on last year. No bragging here, just ABSOLUTEY CHUFFED TO BEANS! The Market was SUCH an awesome tool for us to use as a diddy Indie business we reached so many new customers.” Leather Notions

“Many thanks for the brilliant market last weekend!  I had so many orders it took me a day and half to package them!  Fantastic!” Otter & Moose

“I posted 24 boxes on Monday which is a record!! Thanks for setting this up. It’s a real boost in difficult times.” Sally Kent Glass

“I participated in the Shop Small Love Indie online market on the 20th/22nd Nov. I have gained so many new followers from this as well as a lot of sales and new customers. The host was great at communicating how the market works as well as answering any questions and I thought the whole event was very well organised. I think the market is so reasonably priced for how successful it has been and I would definitely recommend other small businesses to sign up.” White Blossom Jewellery

“It really was such a positive and enjoyable experience. The market was extremely well organised and I can’t fault communication throughout the submission process. For what was the first market of its kind for you, there is already a very strong and inspiring community of people working together to make it a success for all involved. I’m very excited to be a part of future Shop Small Love Indie markets and I’d like to say the biggest thank you to yourself for this!” Lisa Green

“Shop Small Love Indie is an amazing online market, a brilliantly curated selection of high quality sellers. It has a lovely sense of community and support, and is a great opportunity to reach lots of new customers!” Artisanat By Andrea

“I loved being part of the first Shop Small, Love Indie market – there was such a buzz around it and lots of visibility on Instagram too. All the communication as a stallholder was received in good time, and was very easy to follow. Looking forward to being involved again in the future.” Tilly & Primrose

“I was super nervous about doing an online market as I’ve never done one before but I found the process really so much fun and the Shop Small Love Indie team guide you through the process in detail. I had a fab first time experience doing this online market and I would highly recommend it to anyone wanting to have a go.” Lomond Paper Co

“The market has brought so much traffic, interest and support from other makers for my business! Thank you so so much for all you’ve done! It’s amazing & I’m very grateful to be involved! ” Eunice James

“The Shop Small Love Indie online markets offer wonderful opportunities to be a part of the handmade community when craft fairs aren’t accessible, whether that’s through disability or a pandemic! I loved the virtual market experience.” The Squirrel Collective

“This was my very first market experience, but it was a real success and I’ve no hesitation in taking part again. It was great connecting with other sellers and the marketing and publicity by @shopsmallloveindie was great. Really collaborative and very supportive.” Koko Woodcraft

“Wonderful online market with thoughtfully selected products. Louise is a super supportive and engaging host with exceptional organisational skills. The little details like the pre-written posts and blogs made this the best on-line market experience ever.” Karen Fern Ceramics

“I’ve recently taken part in a market hosted by @shopsmallloveindie and I’m so pleased! The host Louise is brilliant and made it so easy right from the start. Louise heavily promotes on @shopsmallloveindie page and it’s excellent exposure! The website where the market is held looks absolutely beautiful and professional. This attracts immense footfall and really does make the perfect market place to sell and showcase your handmade crafts. I’d really recommend taking part in these wonderful markets.” Twinkle Designs 

Categories at the online market:


How do the online markets work?

Stallholders submit their stall information including up to 6 product photos.

Each online market is live on our website for the specific market dates. There is a main ‘Shop the Market’ page, with a list of product categories available. Visitors click the categories they would like to view and are taken to that category page to view the stallholder profiles with their product galleries.

Your stallholder profile including your business name, description, links and exclusive market offer code along with up to 6 product images will be shown on the category page you have chosen. When visitors click any of your six images, they are directed straight to your online shop to purchase. All sales are made in your online shop.

What is the criteria for applying for the markets?

As a general overview, you need to be over 18 with an Instagram account and an online shop for your small business (this can be through a third-party platform such as Etsy etc).

You also need to be the creator or designer of your products – we are not limiting the market to handmade items but you need to have been involved in the creation or design of your products.

Your product photography needs to be high quality with clear images.

How much are the markets?

The cost of each market is £15.

How much website traffic does the market have?

Our most recent markets have had over 17,000 views at each event!

How are the online markets promoted?

Our aim is to drive all traffic to the market website so that market visitors can view the stallholders involved and obtain the exclusive offer codes. From the market website, visitors can then easily visit stallholders’ online shops to purchase.

Shop Small Love Indie heavily promotes the market on their social media channels.  Posts include a collage of product photos for each category, ensuring each stallholder is promoted and tagged on Instagram during the live market.

Shop Small Love Indie also undertakes paid advertising on social media and external event websites.

Each stallholder involved in the market also agrees to post three market branded Instagram posts to help promote the market to their followers. Images, text and hashtags are provided for each post. Stallholders don’t reveal market exclusive codes on social media which helps to drive traffic to the market for the benefit of all stallholders.

How do I apply for the markets?

The Shop Small Love Indie markets will be curated as we are looking to create a high-quality market, celebrating the best of British creatives.

Please fill in the application form below. You only need to submit one application. If you are successful, you will be sent an email to confirm this.

We will then check availability and invite you to a specific market event by invoicing you. Stalls are secured upon payment of invoice.

There may not be availability for everyone who is successful to be able to take part in the next market but we will be in touch with future dates as soon as we can. We kindly ask that you wait to be contacted about future markets.

Please keep an eye on inboxes and check spam folders for emails about future market dates!

Do I have to pay to apply for the markets?

No. Applying is free.

After receiving an invitation to attend a specific market event, you only pay for the events that you want to take part in.

When do I pay for the markets?

If your application is successful, you will receive an invoice to attend a specific market event. If you want to take part, you simply pay the invoice provided to secure your place.

Do my products need to be handmade?

No. You are not limited to selling handmade products but you must be involved in the creation or design of your products.

For example, a product may be a bag, where the actual bag itself has not been made by the stallholder, but the design added to it, was created by the stallholder.

How many products or services can I promote?

Up to 6 products or services can be promoted per market.

What is the Market exclusive offer or discount code?

It could be a discount code e.g. for 10% off.


It could be a offer code e.g. for free shipping, a free gift or any other offer of your choice.

Can I be a stallholder if I am a service-based independent business?

Yes. Stalls are available for independent, small businesses that offer a service.

Such services may include: photography, website design, weddings, spas, hotels & accommodation, workshops, holistic practitioners/therapists, online courses, subscriptions, kits, retreats, experiences, digital products, small business services etc.

How do I submit my products and business details for market event?

After you have paid for your online stall, you will have receive an email confirmation. Full submission instructions are emailed closer to the event.

Stallholders upload their images and complete their business details and website / Instagram links in our dedicated stallholder submission area. The stallholder submission area opens 11 days before a market event and closes 8 days before the event start date.

The Instagram post images for promoting the event will be emailed to stallholders.

How much work is involved for stallholders when the market is live?

As you will have submitted your products and information prior to the market, all stallholders will need to do is promote the market on social media and answer any customer questions.


Please fill in the application form below to apply to become a stallholder and subscribe to the potential stallholders’ list.

If your application is successful, you will be sent an email to confirm this and you will receive invites and news about upcoming markets. Unfortunately, due to the volume of applications, we’re unable to respond to unsuccessful applications.

**Please look out for the Confirm Subscription email as you will need to confirm you wish to subscribe to complete your application. Our emails may land in your spam folder (or promotions folder if you have Gmail)**

Please only apply once.

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