With any type of market (in-person or online) it’s important to remember the bigger picture as sometimes they don’t always result in the sales you would like straight away because not everyone buys something the first time they find you! The ‘Rule of 7’ by Dr Jeffrey Lant states that people need to ‘see’ your brand 7 times before they buy from you so building your digital footprint by being part of online markets and directories can not only help you reach new audiences but can also be a digital touchpoint for existing followers, which helps build trust in your business.
Online markets are also a really good chance to gain new followers. As people don’t always buy on the first visit to your online shop, if they become a follower, they may convert into a future customer at a later date. Another great thing about online markets is that you can create or expand your supportive online community by engaging with other stallholders. Here are some tips to help you make the most of online markets.Continue reading “How to make the most of online markets for creatives”